3 Simple Steps to Reach a New Audience for Your Art
Art Business

3 Simple Steps to Reach a New Audience for Your Art

Marketing art ft image It’s not easy for an artist to get their name out there. The idea of being a marketer often clashes directly with how artists view themselves, and sometimes gets mislabeled as “selling out.” Despite this trend, being a starving artist is not in your best interest. It will not pay your rent or buy your groceries, and it won’t give you the resources needed to keep making the art you love. If you want art to be your main source of income, you need to continuously reach new audiences who will consume and appreciate your work. However, many artists struggle with how to best reach people they’re not already connected with, identifying new circles and breaking into them. So how do you put together an arts marketing strategy to approach a new audience? 1. Research, research, research Your strategy should start with talking to your most loyal supporters and finding out why they love your art. Their feedback will give you a better understanding of what type of people tend to be most interested in your art, allowing you to better identify potential customers going forward. Reaching out to your existing audience has an ancillary […]

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