4 brilliant personal logos – and why they work
Graphic Design

4 brilliant personal logos – and why they work

As a designer, you ultimately live or die by the quality of your work – but some careful self-branding can do wonders to make you more memorable. Crafting your own identity is often the first step in setting up a design agency, but it can be a useful exercise for freelancers too. Self-branding can add personality to your services, or authority to your work, by positioning you as an expert in your field. As a freelancer, branding yourself can also make you appear bigger and more versatile. If you work in branding, it will also show what you’re capable of, and it’s good to practice what you preach. It’s not essential by any means, but if you’re going to do it, make sure you do it right. Read on to discover four freelance creatives who have nailed their personal branding, and what you can learn from them to create your own brand… As well as her simple typographic logo, Studio Juli-ette’s business cards have a more ornate ‘J’ emblem embossed Sometimes a simple exercise in restrained, skillful typesetting is all you need to develop a distinctive personal brand. One great example is Juliette Kim. Although born in Seoul, South […]

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