6 ways to make branding emotionally engaging
Graphic Design

6 ways to make branding emotionally engaging

 

Leading designers discuss how to create standout branding in tough market conditions What happens when you’re tasked with creating the branding for a product, service or organisation within a deeply saturated market? It’s a classic design conundrum – but if you’re aiming to make an emotional connection with your audience, you’re already half-way there. Subscription offer When brands establish an emotional connection with their target audiences, the results can go beyond brand loyalty, developing into a deep personal connection. But how do you create that emotional connection through your branding? Here leading designers share their secrets for creating outstanding emotionally engaging branding in a super-saturated market… 01. Find the brand’s voice Vasava created the stunning graphics for Diesel’s SS15 Preview collection “I believe that the key to connect and improve engagement with branding work nowadays is to celebrate the differences, embrace the originality and let the brands speak their very own language,” says Bruno Selles co-founder, Vasava . “As designers it is our duty to define brands’ voices. Markets are very fragmented and so the brands should be.” Vasava designed the heat-reactive cover art for Computer Arts issue 246 “It is our job to build identities in a inventive […]

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