7 things to consider when planning a rebrand
Graphic Design

7 things to consider when planning a rebrand

The prospect of a company rebrand can fill some marketers with hope and the opportunity to start afresh, but it can also send others running to the hills with the thought of spiralling budgets and internal disagreements over colours and wording. If you’re tasked with a rebrand, we’ve put together the main areas you should consider before briefing your design team. 01. Check out your competitors This is especially important if you are operating within a saturated market, as you want to stand out. Start by collecting together the logos of your competitors; often you find that certain industries follow similar brand styles. Don’t be afraid to break the mould and step away from what is the “done thing” in order to make your organisation stand out and show that you are different. Collecting these competitor logos can help to show the design team exactly what you don’t want and where your brand fits into the overall landscape. This process will also help you when you are unveiling your new branding internally and securing buy-in from senior teams and board members, especially if you’ve chosen a particularly daring final design! 02. Understand who is creating your design If it […]

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