An Instagram performance art stunt is making its way to London’s Tate Modern
Fine Art

An Instagram performance art stunt is making its way to London’s Tate Modern

Over the course of several months in 2014, a woman named Amalia Ulman amassed more than 50,000 Instagram followers . In and of itself, this was not exceptional. She was young and conventionally attractive; her posts featured images signifying a normal, if slightly enviable, life: kittens swaddled in blankets, matching striped pajama sets, rain-dappled rose petals, elegant latte art, and post-shower selfies. But this wasn’t the real Amalia Ulman, and not in the way Instagram’s inherent curation makes it a not real thing — this was performance art. In a piece she called Excellences & Perfections, Ulman, born in Argentina, was playing a role: that of a young woman who moves to Los Angeles from a small town, trying to make it big. This year, several of Ulman’s Instagram photos from that performance piece will be shown at two art venues in London: the Whitechapel Gallery, where they’ll be part of the exhibition Electronic Superhighway (2016 -1966) and the Tate Modern, where they’ll be featured in the museum’s upcoming exhibition, Performing for the Camera . Ulman’s is not the first Instagram account to find its way into the art world offline. The same year Ulman began her project, the […]

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