Are we embarrassed by the 'A' word? The Drum Advertising Awards asks the industry
Art Business

Are we embarrassed by the ‘A’ word? The Drum Advertising Awards asks the industry

X As the A-word (advertising) appears to have all but disappeared from the industry’s vocabulary, advertisers want transparency, accountability and efficiency, putting the advertising under greater scrutiny than ever before. In a recent interview with The Drum, Turner prize winning artist Grayson Perry said: “A lot of people in the art world think that things like advertising is a bit dirty, bit grubby. Art and advertising both are about selling products. How can that be dirty?” As most industries, advertising is evolving, it is being disrupted. But as an industry, are people struggling to prove value because they are not taking pride in their own product? How can ‘advertising’ be reclaimed? The Drum spoke to three industry experts from Facebook, Ogilvy & Mather and J. Walter Thompson London on what they think has happened to the A-word. Jo Wallace, creative director, J. Walter Thompson London A is for arrogant, apologetic, account led, all things to all people and awareness because I suspect they’re all, in part, responsible for dulling the shine when it comes to the word advertising. Arrogant – it’s often not regarded as a positive trait but the opposite of arrogant is no more appealing either. Who […]

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