Art Rowbotham
Art Business

Art Rowbotham

As the president of a privately held, family owned business with stations in both PPM and Diary markets, you have a unique perspective on radio. What are the ingredients to radio’s sustained strength? Art: Radio’s reach is unsurpassed over all other media. Radio gives advertisers an efficient way to target the audience. Radio does this with effective creative for which there is normally no added charge. Effective scheduling insures impact. Localism provides a foundation of listener engagement. Can you speak more to the power of localism? Art: Localism differentiates your station from the competition. You also get the benefit of local promotion and marketing that comes with being local. A private group does not have to report to public stockholders every quarter so you have more flexibility to make this investment. Radio is the best source of emergency information during natural disasters like hurricanes and the wildfires out west. Radio is there for you when the power, cell phones, television and other forms of communications are out. Finally, radio offers a direct connection with your local community. This is a local impact other media cannot match. All of this is done efficiently compared to other media. In regards to […]

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