Ask a Gallery Owner: Is it Important to Work in Series?
Art Business

Ask a Gallery Owner: Is it Important to Work in Series?

Artists frequently ask me if they should work in series. I recently received the following question: Is it important for your artwork to be in “a series”. I have a few different styles I like to work in my paintings (from bright/multi-colored to abstract/dark to light/muted). What do galleries like to see in artist’s portfolios? Kirsten Reed If you’ve been reading this blog for long, you know that I’m a huge advocate of seeking consistency in your artwork, especially work you are going to be presenting to galleries or potential buyers. Consistency is bedrock for building a following for your art. Thinking about your art in terms of series takes this question of consistency one step further. Consistency in your work is an attempt to tie all of the work together by being cohesive in terms of your style, subject matter, theme, palette, medium and presentation. A series is a set of work that is even more consistent, specifically in terms of subject matter and theme. I want to say right up front that while some degree of consistency is a prerequisite for working with most galleries, working in series is not. Many artists will attain representation based on […]

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