Black Women Are Using Instagram to Disrupt The Beauty Industry With The Visual Diversity We Need
Art Business

Black Women Are Using Instagram to Disrupt The Beauty Industry With The Visual Diversity We Need

For decades, the mainstream beauty industry has failed to fully recognize Black women. Traditionally, marketing practices like printed ads and commercials have only shown a limited type of woman and rarely, if ever, did those images include women with deeper skin tones or textured hair. While things have gotten slightly better over the last few years, with companies now showing women across various backgrounds, a lot more work still needs to be done. Testing out a product by swiping a pigment across your arm (i.e. swatching) is a common practice among beauty aficionados and amateurs alike, and it’s also something brands commonly do. This method of marketing is used by nearly every brand to help give customers an idea of how products will look on their skin tone. But more often than not, these products are only shown on a few very lighter complexions, making it nearly impossible for women with skin deeper than beige to assess how products may look on them. Devin McGhee, Ofunne Amaka and Tiara Willis three Black women who are also beauty enthusiasts, found this completely baffling considering that Black women spend more money on beauty products than any other group . Leveraging the […]

OrangeniusInc Tweets

Black Women Are Using Instagram to Disrupt The Beauty Industry With The Visual Diversity We Need
Art Business

Black Women Are Using Instagram to Disrupt The Beauty Industry With The Visual Diversity We Need

For decades, the mainstream beauty industry has failed to fully recognize Black women. Traditionally, marketing practices like printed ads and commercials have only shown a limited type of woman and rarely, if ever, did those images include women with deeper skin tones or textured hair. While things have gotten slightly better over the last few years, with companies now showing women across various backgrounds, a lot more work still needs to be done. Testing out a product by swiping a pigment across your arm (i.e. swatching) is a common practice among beauty aficionados and amateurs alike, and it’s also something brands commonly do. This method of marketing is used by nearly every brand to help give customers an idea of how products will look on their skin tone. But more often than not, these products are only shown on a few very lighter complexions, making it nearly impossible for women with skin deeper than beige to assess how products may look on them. Devin McGhee, Ofunne Amaka and Tiara Willis three Black women who are also beauty enthusiasts, found this completely baffling considering that Black women spend more money on beauty products than any other group . Leveraging the […]

Black Women Are Using Instagram to Disrupt The Beauty Industry With The Visual Diversity We Need
Art Business

Black Women Are Using Instagram to Disrupt The Beauty Industry With The Visual Diversity We Need

For decades, the mainstream beauty industry has failed to fully recognize Black women. Traditionally, marketing practices like printed ads and commercials have only shown a limited type of woman and rarely, if ever, did those images include women with deeper skin tones or textured hair. While things have gotten slightly better over the last few years, with companies now showing women across various backgrounds, a lot more work still needs to be done. Testing out a product by swiping a pigment across your arm (i.e. swatching) is a common practice among beauty aficionados and amateurs alike, and it’s also something brands commonly do. This method of marketing is used by nearly every brand to help give customers an idea of how products will look on their skin tone. But more often than not, these products are only shown on a few very lighter complexions, making it nearly impossible for women with skin deeper than beige to assess how products may look on them. Devin McGhee, Ofunne Amaka and Tiara Willis three Black women who are also beauty enthusiasts, found this completely baffling considering that Black women spend more money on beauty products than any other group . Leveraging the […]

Black Women Are Using Instagram to Disrupt The Beauty Industry With The Visual Diversity We Need
Art Business

Black Women Are Using Instagram to Disrupt The Beauty Industry With The Visual Diversity We Need

For decades, the mainstream beauty industry has failed to fully recognize Black women. Traditionally, marketing practices like printed ads and commercials have only shown a limited type of woman and rarely, if ever, did those images include women with deeper skin tones or textured hair. While things have gotten slightly better over the last few years, with companies now showing women across various backgrounds, a lot more work still needs to be done. Testing out a product by swiping a pigment across your arm (i.e. swatching) is a common practice among beauty aficionados and amateurs alike, and it’s also something brands commonly do. This method of marketing is used by nearly every brand to help give customers an idea of how products will look on their skin tone. But more often than not, these products are only shown on a few very lighter complexions, making it nearly impossible for women with skin deeper than beige to assess how products may look on them. Devin McGhee, Ofunne Amaka and Tiara Willis three Black women who are also beauty enthusiasts, found this completely baffling considering that Black women spend more money on beauty products than any other group . Leveraging the […]