Bring in the Brand Photography
Photography

Bring in the Brand Photography

Image courtesy of Old Dominion University / ODU.edu How do you make a great first impression to an audience with the shortest attention span in history? Simply stated, visuals. Instagram, Snapchat and rich media sites are all photography driven. Sharing, interacting and relating to imagery is the heartbeat of today’s communication, especially for college-bound teens. The good news for marketing pros, is that the use of compelling photography is a powerful way to tell your brand story and to highlight its strengths and differentiation. Optimally, institutions should use custom photography. Professionally shot photography in which each image is brainstormed, planned, and designed to to tell a story communicates the brand’s important points of distinction. We call that branded photography. An investment in branded, attention-grabbing photography is very likely to see a return on that investment in terms of greater interest, inquiries, and applications at your institution. There are instances, however, when tapping into a pool of professionally shot and compellingly composed stock imagery is an option if the budgets for branded imagery are not available. We’ve compiled two examples: one that uses branded imagery and one that uses stock to show that each can help advance a brand strategy. […]

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