Designers have their say on the controversial new Google logo
Graphic Design

Designers have their say on the controversial new Google logo

Designers have their say on the controversial new Google logo

Google has a new logo, and the internet has plenty to say about it. We find out what designers really think about the search giant’s identity refresh. Google has had a bottom-up rebrand, and it’s provoked plenty of opinion As we reported yesterday , Google has rolled out a shiny new logo, alongside a new identity family for the freshly formed Alphabet group. Retaining the classic Google colour scheme, the logo ditches the serif fonts of old and is instead rendered in Product Sans, a new typeface developed in-house and first spotted in the Alphabet wordmark. The new, multi-colour, sans-serif, upper-case ‘G’ Designed to be fully scalable so that it looks just as good on your phone’s screen as it does on a 4K monitor, it’s simple and flexible and, with that slanted ‘e’, a little playful as well. Add to that the multicolour fun of the abridged ‘G’ logo – appearing right now as a favicon in your browser tabs – and you have plenty to provoke a heap of designer reaction. Subscription offer And yes, designers have been busily reacting to the new Google logo. Search for ‘Google logo’ on Twitter and you’ll see an avalanche of […]

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