Google has a new logo, and the internet has plenty to say about it.
We find out what designers really think about the search giant’s identity refresh. Google has had a bottom-up rebrand, and it’s provoked plenty of opinion
As we reported yesterday , Google has rolled out a shiny new logo, alongside a new identity family for the freshly formed Alphabet group. Retaining the classic Google colour scheme, the logo ditches the serif fonts of old and is instead rendered in Product Sans, a new typeface developed in-house and first spotted in the Alphabet wordmark. The new, multi-colour, sans-serif, upper-case ‘G’ Designed to be fully scalable so that it looks just as good on your phone’s screen as it does on a 4K monitor, it’s simple and flexible and, with that slanted ‘e’, a little playful as well. Add to that the multicolour fun of the abridged ‘G’ logo – appearing right now as a favicon in your browser tabs – and you have plenty to provoke a heap of designer reaction. Subscription offer And yes, designers have been busily reacting to the new Google logo. Search for ‘Google logo’ on Twitter and you’ll see an avalanche of […]