Exclusive CMO Q&A: How Inventory Transparency Builds Customer Loyalty For Industry West Featured
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Exclusive CMO Q&A: How Inventory Transparency Builds Customer Loyalty For Industry West Featured

As a growing business founded in 2011, Industry West seeks to bring highly curated, innovative modern furniture to a diverse clientele that encompasses both B2B and B2C consumers. While the company has done furnishing jobs for the office buildings of Google , Facebook and Airbnb , it primarily sells chairs, barstools and additional upholstery for shoppers seeking to upgrade their home living spaces. In an exclusive Q&A at the Magento Imagine conference, Ian Leslie, CMO of Industry West, discussed what drives the e-Commerce retailer’s marketing and product strategies. Leslie started his career with the company in 2015, coming from the Savannah College of Art and Design, where he served as the Director of Interactive Design. Leslie shared insights into Industry West’s success, including: How growing its accessories sales has helped Industry West start and build customer relationships; Why being transparent about in-stock inventory levels is so important to generate customer loyalty; How Industry West balances its B2B and B2C customer bases; The retailer’s brick-and-mortar ambitions, starting in New York City; and How the company plans to grow beyond a midsized business even as it faces off against home furnishings competitors like Amazon, Wayfair and West Elm . Retail TouchPoints: […]

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