Football Club Badges: Legal Implications of Misuse
Art Law

Football Club Badges: Legal Implications of Misuse

McDougall-NLR Law Firm SEO Webinar, March 14, 2017, 3pm EDT In January 2017, the Italian football club Juventus unveiled a new club crest. The familiar silhouette of a charging bull against the fabled black and white stripes will now be replaced by a black and white letter J in the shape of a shield . Speaking about the new crest, Juventus’ club president, Andrea Agnelli, stated that : “this new logo is a symbol of the Juventus way of living. We spent a year trying to find out what the new markets want, but also to show a sense of belonging and looking to the future.” Yet the new badge has not proved to be universally popular . Many questioned why the club needed to replace its present badge, the constituent elements of which have been used since the 1930s (save for a period in the 1970s and 1980s when the iconic bull – a symbol of Turin – was replaced on the shirts of La Vecchia Signora by a zebra ). The redesign showed the perils of football clubs departing from tradition, particularly where the club crest is concerned. Popular opinion may, however, be the least of a […]

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