Havas CCO Explains Their Odd Internal Video Starring Juice Bars and Poop Emojis
Art Business

Havas CCO Explains Their Odd Internal Video Starring Juice Bars and Poop Emojis

Havas North America is a little different, and the privately owned network doesn’t do things quite like all the other ad agencies you know. At least that’s what co-chairman and chief creative officer Jason Peterson says—and he makes no apologies for his own at-times-controversial style. In recent days, a video distributed internally to the network’s approximately 4,000 employees in North America has been getting some attention from other agency folk, many of whom were quick to debate whether it was a clever meta-joke, a sad commentary on the state of the industry or a hint as to where the ad world might be going, for better and/or worse. The video, titled “Havas North America Creative Update Intro,” features Peterson and CEO and co-chairman Paul Marobella offering up their own version of the classic executive email memo. Why take such an unorthodox approach? “Nobody reads those things; it’s the same shit,” said Peterson in reference to such “blah blah” notes from a company CEO. “So we wanted to do something a little different.” It was, indeed, a little different. In an extended thread on gossip app Fishbowl, employees at Havas and other companies shared their (mostly negative) takes on the […]

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