How Brooklyn artist Samantha Rothenberg turned passion into Instagram profit
Art Business

How Brooklyn artist Samantha Rothenberg turned passion into Instagram profit

Williamsburg-based artist Samantha Rothenberg, 32, talks about the inspiration behind her greeting card company and viral Instagram account, Violet Clair on July 6. (Credit: Meghan Giannotta and Noelle Lilley) A Brooklyn-based artist ditched a potential career in sociology to chase her passion; nearly 50,000 Instagram followers later, she has no regrets. “Do what you really love doing and I promise you’ll make it work,” Samantha Rothenberg says, offering words of advice as she doodles at a desk in her one-bedroom Williamsburg apartment. On a Friday afternoon, the 32-year-old artist behind the popular Instagram account, Violet Clair , drowns out the faint noise of construction (slowly blocking a skyline view) with the sounds of ’60s rock band The Velvet Underground. Samantha Rothenberg designs a comic on an iPad in her Williamsburg apartment on July 6. Photo Credit: Meghan Giannotta “I am a shy person and I feel like when I meet people, they’re getting a really small sliver of who I am and what I’m about,” the artist says. “By having this thing going on, people can get a better sense of who I am.” With little business experience, Rothenberg set out to design her own greeting card line in […]

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