How to survive as a web designer beyond 2020
Graphic Design

How to survive as a web designer beyond 2020

Graphic design on the web is becoming standardised. Visual trends are being adhered to like rules, and organisations are losing their identity online. A website builder such as Squarespace and Wix might offer seemingly high quality website templates for a fraction of the price of a bespoke site design. Platforms such as Dribbble and Behance make it a lot easier to find designers. Supply is high and so is the competition. This can force prices down. So, why should anyone hire us? What makes us unique? With stiff competition, how can we maintain a premium price point for the work we do and continue to forge a successful career in web design? The answer lies with our clients and our approach to design. We need to remove ourselves from this race by competing on a completely different level. Our goal must be to create distinctive and unique design work for our clients that elevates us above the competition and in turn helps build us a diverse, unique and strong body of work. Finding an identity Over 18 years in design, I’ve formed an approach that helps me create unique work; work that you can’t get from a template. It […]

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