Inside a Hidden New York City Museum Devoted to Graphic Design
Graphic Design

Inside a Hidden New York City Museum Devoted to Graphic Design

Inside a Hidden New York City Museum Devoted to Graphic Design

Although graphic design is a younger artistic field than painting or sculpture, within the past decade, art museums have increasingly expanded their collections of design and devoted more resources to its study, preservation , and display. New Yorkers are lucky to have several solid options for viewing design at museums: the Museum of Modern Art, the School of Visual Arts, and the recently-reopened Cooper Hewitt all have established , growing collections. But there’s one spectacular place to observe and study graphic design, often without a single other person around: the semi-secret Herb Lubalin Study Center of Design and Typography at Cooper Union. Herb Lubalin was a pioneering graphic designer, a Cooper Union alumnus, and a native New Yorker. He’s known for co-creating the Avant Garde Gothica font (most recently used in the True Detective credits), but two of his works in particular will be instantly recognizable to New Yorkers of a certain age: the logo for the original World Trade Center and the packaging for Dr. Brown’s soda . Following his death in 1981, Lubalin’s friends and colleagues began to organize a collection of his work. Eventually, […]

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