Interview: Online Directory of Female Photographers Challenges Gender Bias
Art Business

Interview: Online Directory of Female Photographers Challenges Gender Bias

Photo: Ramona Rosales Tired of the marginalization of female photographers in the commercial world, Jill Greenberg decided to take matters into her own hands. The successful photographer, whose work went viral due to her set of crying toddler photos , has started the directory Alreadymade . The site serves to take away any excuses for clients who feel as though they can’t find talented female photographers for high-end commercial photo shoots by giving these talented women a platform. Although women are responsible for 85% of consumer purchases, female photographers are passed over for the majority of entertainment shoots and advertising campaigns. This means that male photographers are shaping the way we see and perceive the world the majority of the time (up to 90%). Greenberg, who has often commented on the glass ceiling women face in her work, decided to take concrete action with the creation of Alreadymade in 2018. Along with an advisory board, which includes high powered art directors, photo editors, and advertising professionals, talented female photographers who have at least one major shoot to their name are selected for inclusion. As Greenberg notes, the exclusion of female talent isn’t an issue of quantity—the overwhelming number of […]

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