Marketing: Understanding Different Photography Client Types
Photography

Marketing: Understanding Different Photography Client Types

Photographers are often perplexed by the variety of clients they encounter each day. Even with a target market identified, it seems that no two patrons are the same. Though with time and patience, photographers can begin to categorize clients. By understanding different client types, photographers can not only reflect upon their current marketing strategies, but can understand how to market to a wider range of consumers. Loyal Larrys Loyal clients are few and far between. It is likely that they are only a small part of your total client base. But these devoted clients are incredibly valuable to your business. Once a steadfast customer, Larrys will remain by your side and will promote your photography business. Loyal clients want to share their experience with family, friends, and business associates. But chatting about you isn’t where their role as a promoter stops. Loyal Larrys extend your reach on their social networks, generating large amounts of referrals. Photographers looking to reap the biggest return on their marketing investment should devote much of their effort towards their loyal clients. Loyal customers need to feel taken care of. By offering individual attention and personal service, photographers can continue to strengthen the bonds with […]

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