New Study Essentially Suggests That Publishers Should Do CwF + RtB Instead Of Going Legal To Combat Piracy
Art Law

New Study Essentially Suggests That Publishers Should Do CwF + RtB Instead Of Going Legal To Combat Piracy

from the yup dept We have talked about the power of connecting with fans and giving them a reason to buy, along with using public shaming , as tools for combating piracy in its various forms. Tools far better, in fact, than twisting in litigious winds hoping that the construct of law will be sufficient to curb natural human behavior… and finding out that it isn’t. What these routes offer content producers is a way to ingratiate themselves with their fans, building a community that not only wants to buy content themselves, but also will decry any attempt to pirate that content by others. Morality is shaped by the herd, in other words, so having the herd on your side finds content producers a powerful ally. But philosophy like that doesn’t penetrate industry in and of itself. Perhaps, then, data and academic studies may. The International Journal of Business Environment recently released just such a study suggesting that content providers are far better off reaching out and connecting with fans, including those pirating their works, rather than trying to fight piracy legally. According to Eva Hofmann of the Centre for Trust, Peace and Social Relations, Coventry University, UK and […]

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