Sage Erickson On Being the Only Surfer (and Woman) in a New Campaign with Kobe Bryant
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Sage Erickson On Being the Only Surfer (and Woman) in a New Campaign with Kobe Bryant

The pro surfer on supporting an ‘honest’ product, and what it’s like to work with Bryant, Sheckler and other household names. Action sport athletes endorsing products is nothing new. Since traditionally there has been little "salary" from boardsports themselves, sponsorships tend to pay the bills over prize money. Endemic brands provide a path to credibility within the space, and a base income for many, but often it’s the larger companies from outside the industry that help athletes get ahead. However, when a surfer appears in ads with mainstream athletes who are household names in every home in America, that’s a new story that garners discussion – especially when it’s a young brand that’s just getting started, and even more so when the company calls NBA all-star Kobe Bryant a founding athlete. Sage Erickson stands behind the Art of Sport body care products. Photo courtesy of Art of Sport. That’s the case with Ojai, California surfer Sage Erickson , who’s part of new company, Art of Sport’s fall campaign for their performance-driven body care products. Erickson is the only surfer and woman featured in the campaign, which also includes Bryant , the Chicago Cubs’ Javier Baez, the Houston Rockets’ James […]

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