Selfie: Narcissism or Marketing Tool for Your Photography Business?
Photography

Selfie: Narcissism or Marketing Tool for Your Photography Business?

Some people use social media platforms as their emotional outlet, some for vanity purposes. I use social media to brand my photography business. This approach may not fit every photography niche, but I would like to explain how it fits mine, and I am sure you will note a thing or two that you could use as well. I hope you can interpolate my experience onto the niche you work in. I am a beauty photographer with an emphasis in hair. My full time job is to make hair look desirable and accentuate the artistry of the hairstylist. Between collaborations and commercial assignments, I had a decent body of work, which I was showcasing online, specifically on Instagram. I was hoping to attract more peers and have photography discussions, but I was surprised to discover that my page attracted hairstylists instead. It was disappointing at first, until I realized my potential clients were following me, which made me feel like I won a jackpot. They liked and shared my work, but we didn’t seem to communicate at all. I really wanted to shrink this distance between us and make myself look more approachable, start the dialogue with my audience, […]

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