Sharon Roth and the Art of Listening
Art Business

Sharon Roth and the Art of Listening

As simple as the act of listening may seem, it is actually much more than the straightforward act of paying attention. Beyond the mechanical work it takes to listen, one must maintain a high level of emotional involvement. Failing to do so will create what’s known as noise between the person talking and the one listening. Though problems rarely arise during casual conversations, it is highly important in the course of one’s professional life to listen effectively. Just imagine how difficult it would be to work in a client-serving industry if listening is not someone’s strong suit. This is why Sharon Roth , Founder and Creative Director of Manhattan-based brand writing and strategy company WriteNow – known to many as “the client whisperer” – advises people to learn the art of listening. After many years of successful client interactions, she attributes many of her achievements to a solid foundation in communication – which almost always means reading between the lines. Hearing Does Not Constitute Listening The most common misconception is that hearing and listening are in the same category. However, the differences between these two are very apparent. First, hearing involves the act of receiving information. Listening, however, is […]

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