The 2018 #Online18
Art Business

The 2018 #Online18

The #Online18 most influential people consists of industry influencers who use online tools and strategies to benefit their business and the overall promotional products industry. Each year gets tougher to identify the #Online18, as the online marketplace continues to evolve. One important note about the #Online18 is that this is primarily based on a personal profile. Thus, if someone is brilliant at social media while using their company profile, they aren’t a top candidate for this list. Activity on/with a company profile is taken into consideration, but is not the primary consideration. Interestingly, I found that some people have really stepped up their online approach, while others have backed off significantly as the social media landscape matures. There are several familiar faces who have been on the list since the original #Online18 in 2014, but there are several new people this year as well. In addition, quite a few big shifts in the rankings. Engagement is the primary driver of who appears where on the list, so delivering good content is not enough. The content must be engaging. For a few people on this list, the engagement appears as much offline as it does online. That is where the […]

OrangeniusInc Tweets