The 3 types of images that work best on the web
Graphic Design

The 3 types of images that work best on the web

The 3 types of images that work best on the web

Visual storytelling depends on getting the right images. In visual storytelling, you’ll usually apply three different types of images: iconic images, symbolic images, and indexical images. There is no one type of image that is ‘best’ suited to web design, each one can be used, often simultaneously on the same project, to achieve the desired results. Let’s take a look at the characteristics of each type of image, then examine the best scenarios of use. 01. Iconic images Image courtesy of United States Department of Transportation As described in the Visual Storyteller’s Guide to Web Design , iconic images are instantly recognizable and strongly associated with a defined concept. They’re also generally very literal images, so even someone not familiar with them can deduce a general meaning. They look like what they mean. Think about the symbols for male and female restrooms. A human figure in either pants or a dress is fairly easy to interpret, regardless of whether you’d ever seen these images or not, or whether their meaning had ever been explained to you. Subscription offer Things like arrows, wheelchairs, and icons that are simplified forms of physical things, also often fall under iconic imagery. Icon sets […]

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