The 4 top colour trends for 2016
Graphic Design

The 4 top colour trends for 2016

The 4 top colour trends for 2016

FranklinTill Studio’s Kate Franklin reveals how 2016’s biggest colour trends will affect design. Studies have shown that up to 90 per cent of snap judgments made about products can be based on colour alone, so choosing the right one can be crucial – which means you need to know 2016’s top colour trends, whether you use them or not. Subscription offer Today, brands are going further than just using the right colour in a logo or product to be ‘on trend’. From fashion to food and furnishings, colour is being used to entice, excite, inspire and engage consumers. Here we’ll provide you with four key colour trends for 2016, together with the key insights driving these palettes. Discover the specific palettes that relate to each of these trends in an exclusive report by creative consultancy FranklinTill, in issue 248 of Computer Arts, on sale now . 01. Less is best Nuori beauty packaging by NR2154, NYC, photography by Peter Krasilnikoff The trend for simplicity has evolved since 2013, with brands stripping back to stand out. Even packaging for fine wine is being stripped of anything extraneous. The timelessness of 2016’s modern neutrals will flourish and be able to stand […]

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