The New Collector’s Guide to Attending an Art Fair Like an Art-World Insider
Art Business

The New Collector’s Guide to Attending an Art Fair Like an Art-World Insider

Installation view of Helly Nahmad’s booth at Frieze Masters, 2015. Photo by Benjamin Westoby for Artsy. To some, art fairs bring together all the worst features of the art world—brazen mercantilism, snobbery, and a profusion of air-kissing—typically under the dismal lighting of a convention center boasting all the charm of an airplane hangar. But industry insiders say that art fairs can in fact be one of the best places for a new collector to hone an eye for art; both because of the sheer quantity of it on display, and the extracurriculars: the educational programming, collection tours, and socializing that surround the major fairs. From international art fairs like the Art Basel, TEFAF, and Frieze franchises to regional powerhouses like The Armory Show, Art Cologne, and FIAC, major fairs typically feature booths from between two and three hundred dealers. This can make them overwhelming for a new collector—but also particularly fertile ground for starting or building upon a collection. For those that might prefer a more concentrated experience or are interested in delving into a particular medium (like prints and works on paper) or style of art, there are hundreds of local, regional, and specialty art fairs in between. […]

OrangeniusInc Tweets