The Oscars popularity contest just got worse
Art Business

The Oscars popularity contest just got worse

So now the Oscars have turned into George C. Scott in “The Hustler.” Remember George C. Scott in “The Hustler”? He played the gambler and manager who screamed at Paul Newman: “You owe me MONEY!” On Wednesday the Academy of Motion Picture Arts and Sciences announced several big changes, including a promise to keep the show under three hours in length. That change, I can live with. But by creating an “outstanding achievement in popular film” category for the Academy Awards, a blockbuster recognition award separate from but equal to the traditional best picture citation, the academy’s board of governors have caved to market pressure and the desires of their corporate overlords, the Disney-ABC Television Group. ABC broadcasts the annual Oscars show, and recently signed through 2028. The network is nervous about that situation. Five months ago, its 2018 Oscars telecast ran nearly four hours and drew the fewest viewers (26.6 million, down 19 percent from 2017) on record. By 2028, the film industry will not be the film industry it is today. Multiplexes may be well on their way to becoming the Blockbuster Video stores of their era. Disney-ABC owns Marvel Studios as well as the “Star Wars” […]

OrangeniusInc Tweets