Unsung Heroes - the art director: Peamthakorn Phancharoensin, Iris
Art Business

Unsung Heroes – the art director: Peamthakorn Phancharoensin, Iris

The Drum’s ‘Unsung Heroes’ series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine. A junior art director at Iris in Thailand, Peamthakorn Phancharoensin’s love for creativity knows no bounds. She sees similarity in the work she does for her clients as ‘the delicious food a good chef would cook’, wishing she has more time on her hands to create the perfect work. Why is your job important? Although all communication is done in just a short period of time, creativity is something memorable with its ability to capture peoples’ feelings. No matter what the brief is, we will need to deliver the assets that best fit various channels and platforms; to most efficiently portray the communication message to the audience. I believe that all the work I have done can change the world to be a better place, by improving the perception and behaviour of the audience. Creativity is new, challenging and fun. It makes me feel loved and fascinated by my work. I feel […]

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