UX pros: we need to talk about marketing
Graphic Design

UX pros: we need to talk about marketing

UX pros: we need to talk about marketing

Sam Smith explores how UX specialists can play a more prominent role in the planning of digital marketing projects. Potato’s Sam Smith The role of user experience (UX) is becoming increasingly indispensable in our digitised world. Despite this, digital marketers don’t always have a clear understanding of what it is and the impact that good UX design can have on a digital campaign. Like marketers, we are constantly looking at what we are designing with both the business and the user at the forefront of our minds. We both want to produce sites and products that work seamlessly and create the kind of good experiences that help brands stand apart from their competitors. Given these similarities, it seems odd that there hasn’t been closer collaboration or cross-pollination in the past. The importance of UX At Potato , we design and build complex web apps for a range of clients, including Google and a number of agencies and start-ups, with diverse user-bases and complex requirements to consider. UX is always at the heart of those projects’ successes. We’re interested in exploring how the dialogue between marketers and UX designers can be improved to enhance the quality of the final product […]

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