When Companies Get Positive About Photography on Social Media
Photography

When Companies Get Positive About Photography on Social Media

A short while ago, I wrote about a kerfluffle with White Castle’s social media team about a photo I took of their Impossible Slider. At issue was the way White Castle (and other large companies) treated people who asked for some form of compensation for their photos to be used on the company’s social pages. Well, color me pleasantly surprised by White Castle’s response. In an age where companies sometimes respond negatively even after being called out, about a week after the article, White Castle’s Vice President of Marketing, Lynn Blashford, reached out to me on the phone to talk about what happened. To recap: White Castle asked to use one of my photos on their social media, and when I pointed out that there was a fee to do so, they brusquely told me they weren’t interested anymore and moved on, which while not uncommon, is a poor practice. White Castle happened to draw the fire in the article, but it’s something that many companies do. The uncommon part is where a company actually responds positively to criticism. Blashford and I talked about what it means to share an image on social media and how a company that […]

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