Why Is Everyone Selling Leggings on Facebook?
Art Business

Why Is Everyone Selling Leggings on Facebook?

Photo illustration by Slate. Image by The Dream/© Midroll Media LLC. We all kind of know that multilevel marketing companies (known as MLMs) are scams. You may have seen your cousin posting on Facebook about the zany leggings she has available for sale, or even fondly remember the Avon lipsticks your grandma gave you that she bought from her friends. But you probably don’t know anyone who has gotten rich from—or even found a reliable side hustle in—companies like LuLaRoe , Avon , or It Works! . And yet, despite this reality, they persist. The reasons why they persist—why people still take a chance on something despite abundant logic and evidence to the contrary—is the subject of the new podcast The Dream , from Little Everywhere and Stitcher. The series explains why it is so easy to get taken, with impressive empathy, a characteristic that makes its storytelling surprisingly effective. Like so many Americans, it badly wants to believe that it’s possible to turn a profit through such a fun, accessible business model. The facts it uncovers simply will not let it. For the uninitiated: MLMs are basically businesses that rely on a task force of ordinary people to […]

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