11 Commercial Directors Who Are Elevating the Craft of Storytelling
Art Business

11 Commercial Directors Who Are Elevating the Craft of Storytelling

The funny thing about commercial directors is that the moment you learn who they are, you start noticing just how often you’ve seen their work. Take, for example, Kim Gehrig, who’s having one hell of a run in 2018 and 2019. In the past year alone, she’s helmed Gillette’s polarizing “We Believe” spot about toxic masculinity, Nike’s “Dream Crazier” starring Serena Williams and the visually stunning “Viva La Vulva” for Essity family of brands. As you’ll see below with this year’s commercial director honorees in Adweek’s Creative 100, she’s not the only one knocking out a surprising number of beloved, awarded and debated pieces of film. So learn their names, and then be on the lookout. Jason Harper Photo: Carlos Valdes-Lora Represented by: Hound Content Based in: Brooklyn Hometown: Berlin Recent work: The Bevel “Mirrors” series, which features bathroom-mirror confessionals from men of color. “I take a lot of pride in the Bevel Mirrors films. Young men that look like me rarely have a dignified space to speak for themselves. It was rewarding to give their voices a spotlight and then to find the poetry editorially in each unscripted conversation.” And Welcoming America, for which he directed two films, […]

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