Abiquiú couple introduces a holiday card six pack
Art Business

Abiquiú couple introduces a holiday card six pack

From left, Magical and Sanctuary greeting cards made by Abiquiu artist Lori Faye Bock. A driving goat and passengers adorn a greeting card made by Abiquiú artist Lori Faye Bock. Luke E. Montavon/The New Mexican As a sidelight, she paints smaller images specifically for greeting cards. She and her husband, Richard Bock, team up at their 8.6-acre Abiquiú farm, where they once had 55 sheep plus dogs, cats, ducks, chickens, goats and geese. Now they are down to dogs and cats. Lori is the resident artist and Richard does the card layouts, plus marketing, invoices and inserting the cards into the sleeves. “It takes us three to four months to agree on a title,” Richard Bock said. “Maybe 10 days to agree to the six-pack. Nothing happens overnight.” The six-pack offering of cards is new in stores this year. The six-pack is greeting cards sold in packages of six instead of 12. “Who’s going to buy a Christmas card?” Lori Faye Bock repeated year after year. “It’s one thing to do one painting, but if you print 5,000 or 10,000 cards and nobody likes them, you’ve got a problem.” Richard won her over with research that indicated 35 percent […]

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