An Introduction to Facebook Advertising for Artists
Art Business

An Introduction to Facebook Advertising for Artists

In my recent posts on social media art marketing, I’ve been discussing the value social media can provide to artists and galleries. Most of the focus has been on the viral nature of social media, and the ability it gives you to share your art through your social network for free. I’ve shared some stories of success, both from our gallery and from artists I contacted for this series. We haven’t yet discussed, however, the power of paid advertising through social media. As powerful as free publicity through social media is, leveraging the the marketing tools available on Facebook, Twitter, Pinterest and other social media platforms can allow you to reach an entirely new audience. In today’s post, I want to briefly explore some of those possibilities. My post today is not intended to be a comprehensive guide to social media advertising. There are entire books written on the subject and entire businesses built around helping you understand how to use social advertising tools. I can’t even begin to scratch the surface in a short blog post. My hope is that I can raise your awareness of some of the advertising opportunities and tools that are available and encourage […]

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