Could That GIF Get You Sued?
Art Law

Could That GIF Get You Sued?

The best brand marketers on Twitter are often praised for how human they sound and how much modern social savvy they bring to their posts. But sometimes there’s a moment where even the biggest brands are reminded that they’re not like everybody else. They’re companies aiming to profit off their content, which means the rules of the road most of us follow as everyday civilians don’t always apply. Case in point this week: GIFs and videos that originate on TikTok. The smartphone video app has become the hottest platform of the moment and is having a noticeable impact on pop culture, as best illustrated by the explosive popularity of meme fueler Lil Nas X. And like Reddit or Tumblr before it, TikTok’s most popular content is spilling over into other platforms, like Twitter. That’s where Pizza Hut’s social team shared a popular meme video of Texas-based TikTok user Brittany Tomlinson, whose roller coaster of facial responses to sampling kombucha for the first time quickly became a metaphor for all conflicted emotions. Here’s the original: 502.3k 3384 60k @brittany_broski Me trying Kombucha for the first time #foryoupage #foryou #fyp #AllBrandNew original soundoriginal soundoriginal sound Watch more on TikTok When Tomlinson […]

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