Designed, Built and Financed by Women, This 100-Year-Old Hotel Stays Relevant by Leaning Into Its Past
Art Business

Designed, Built and Financed by Women, This 100-Year-Old Hotel Stays Relevant by Leaning Into Its Past

In a city known for chasing trends, Los Angeles’ Hotel Figueroa thrives by embracing its long history. Hotel Figueroa has seen many lives since opening in 1926 as a safe haven for women travelers. For almost 100 years, the historic building in downtown Los Angeles — with its distinctive Italian Renaissance exterior and Spanish Colonial interior — has served as a communal space for artists and writers, a focal point for social activism and, of course, a gathering place for the Hollywood elite. That’s why Bradley Hall, the hotel’s co-owner, sees himself merely as a steward of this living piece of history. “Hotel Figueroa was here long before us,” he tells Entrepreneur , “and it’s our obligation to make sure it’s here long after us.” To achieve his goal, Hall and his team aren’t chasing the latest hospitality trends; instead, they’re looking back into the hotel’s storied past for inspiration. After undergoing a massive two-year restoration, Hotel Figueroa re-opened in 2018 in all its Roaring Twenties splendor in a part of town, Downtown L.A., that has become one of the city’s trendiest. “The physical restoration is only a piece of the story,” he says. "Its rich history and the […]

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