Have brands killed meme culture?
Art Law

Have brands killed meme culture?

"Brand Twitter" — the collection of snarky, self-aware social media accounts designed to appeal to millennials by projecting personalities onto fast food chains — has killed again. Its most recent casualty is "hot girl summer," the viral catchphrase of Houston rapper Megan Thee Stallion. If you’re over 35, or haven’t been on Twitter or Instagram recently, you could be forgiven for not knowing what "hot girl summer" is. But the phrase has been ubiquitous on social media this season. As you can probably guess, "hot girl summer" is centered around the experience of being a girl, a hot one at that, during summertime. Part of its virality is due to its flexibility; "hot girl summer" is malleable in the way that many online trends are. You can caption any picture with it, crack a joke about your unexciting summer schedule, or share pictures of aspirational summer looks. Identifying as female isn’t even necessary to have a true hot girl summer. me trying to have a hot girl summer pic.twitter.com/i0PK9uY93k — bhald bhabie (@dollyxparton) June 27, 2019 Hot girl summer is "basically about women — and men — just being unapologetically them, just having a good-ass time, hyping up your […]

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