Hell or Habito? Why a mortgage startup branded itself through some sick animation
Art Business

Hell or Habito? Why a mortgage startup branded itself through some sick animation

In time for Halloween, we discover how Rick and Morty and Itchy & Scratchy inspired Habito’s ghoulish animations, in our best advertising campaign of 2019. Scandalised. Triggered. Disgusted . Just three of the words to describe how I felt seeing an insensitive bunch of adverts on UK telly recently. Tentacles attacking women in their living rooms, piranhas eating a man alive in the kitchen; can you believe someone thought something like this video would be a good idea? The brand who messed up is mortgage startup Habito, and the guilty party behind it all was London’s Uncommon , one of those hip creative studios all the art and design mags love. Not one to be easily tricked, I contacted both names in order to get to the bottom of things. My mission: to get the ads pulled from all stations, web pages and public spaces, whilst pretending to be one of the UK’s leading art and design writers. See how easily they fell for it below, these culture war enemies of ours. Win! The Rude: Uncommon Creative Studio Would you agree there’s never been such a shameful run of adverts? Especially advertising something as innocuous as mortgages? Hey? Answer […]

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