Inside Track: Terpstra markets with purpose
Art Business

Inside Track: Terpstra markets with purpose

Jeff Terpstra was on the verge of closing Scott Allen Creative shortly after the Great Recession. Scott Allen Creative is not your standard marketing agency. Founded by Jeff Terpstra, the Grand Rapids-based agency’s primary focus is helping nonprofit organizations with their marketing and branding campaigns. Nonprofit organizations such as Paws With a Cause, Habitat for Humanity of Kent County, Association for the Blind and Visually Impaired, Phoenix Day and Family Promise of Grand Rapids are just a few of the agency’s clients. Terpstra’s inspiration to narrow his business preference is based on his personal experience. He grew up in a household where his mother slowly became blind, a father who joined the construction industry and six siblings who followed suit. Terpstra, the sixth of seven children, always had a growing passion for something different but not unusual. Similar to the design element that is associated with construction, Terpstra had that same passion for design, except he wanted to do it differently. He had a growing passion for the arts, which his father supported. “When I was a young kid, probably about 10 or 12 years old, (my father) said, ‘Jeff, jump in the car,’” Terpstra said. “It was on […]

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