Intellectual property and your new business: Questions you should be asking to ensure you're protected.
Art Law

Intellectual property and your new business: Questions you should be asking to ensure you’re protected.

There are many things to think about when you’re starting a new business. In addition to the financial, marketing and other business matters, there are important intellectual property concerns that should be addressed up front. If you wait until you have more money or time, it may be too late. Your most valuable business assets could be lost. What is intellectual property? Intellectual property, or “IP,” includes patents, trademarks, copyrights and trade secrets. These are forms of intangible property that protect creativity and innovation, and can be the basis for customers choosing your products and services instead of your competitors’. What IP questions should you ask before you get started? First you need a name, and it should be a good name. That means one that’s not too close to someone else’s, but enforceable against copiers. And you should be able to get the same name for your website. Registering your business or fictitious name with Sunbiz or with a domain registry won’t shield you from liability for trademark infringement if the name or logo is likely to be confused with someone else’s, even if the other name isn’t a registered trademark. The content of your website, both words […]

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