Justine Lançon dishes on Toronto jewelry startup Mejuri’s global appeal: unfussy, modern and chic
Art Business

Justine Lançon dishes on Toronto jewelry startup Mejuri’s global appeal: unfussy, modern and chic

For Paris native Justine Lançon, success came with a hop across the ocean. After stints as an art director for brands like Lacoste and Veuve Clicquot, the art-school grad packed up her third-arrondissement apartment and relocated to Toronto. “There was a moment when I had to change cultures, change countries, change languages,” says Lançon. “That was very challenging for me, but I have no regrets.” The move proved to be the right one once Lançon met Noura Sakkijha, the founder of buzzy direct-to-consumer jewelry brand Mejuri. As creative director, Lançon helped grow the e-commerce company from a tiny startup into an industry disrupter — the brand puts out new designs every Monday and counts Kendall Jenner, Sarah Jessica Parker and Sofia Bush among its customers. “I’m quite advanced in my career but I always feel like I’m learning so much,” Lançon says. “As long as I’m learning, I’m happy.” Mejuri has built its success on unfussy, modern jewelry designs and a for-women-by-women M.O. Here, Lançon shares some of her Parisian savoir-faire. “As long as I’m learning, I’m happy," says Justine Lançon, the creative director of Mejuri. MORNING ROUTINE “I wake up and turn on French radio. It’s the middle […]

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