Keeping in Touch With your Art Collectors
Art Business

Keeping in Touch With your Art Collectors

Marketing art can be a huge challenge. How do you get your art in front of people who will not only love it, but want to buy it as well? Should you invest in magazine ads? Participate in art festivals? Show your work in a local gallery? All valid tactics you should be pursuing, but you may be overlooking your best marketing opportunity: Selling to collectors who have purchased your work in the past. This seems like an obvious suggestion – after all, past buyers clearly like your work and have explicitly told you they are qualified to purchase(nothing says “I can buy” like pulling out the credit card and buying). Yet I find that many artists and galleries are not putting their full efforts into marketing to past purchasers. If you aren’t actively pursuing sales with past collectors you are neglecting your best pool of potential buyers. In a typical year 25-50% of my sales are made to existing customers. Existing collectors tend to buy larger and more expensive works, and the more they trust me and the better the relationship, the more frequently they will buy. your biggest risk with collectors is not that they will stop […]

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