Keeping the Magic Real
Art Business

Keeping the Magic Real

Bryant Park // Photo by texpan/iStock/Getty Images Plus/Getty Images I have a favorite booth at the Christmas Market at Bryant Park in Manhattan; it’s rented by an artist who sells prints of her very colorful and happy artwork. The first time I came upon it three years ago was sheer magic. The artist, a young woman, was standing there, explaining how she crafted her drawings. She bubbled over about what inspired her and how much she loved what she did. People couldn’t buy enough of her work. Over the years she has become more successful and I don’t see her at the booth much anymore. The cash register is typically guarded by a young woman slouched down in the corner, eating soup or reading her phone. Although business is still clearly very good, the magic of visiting the booth has gone; it’s not the same happening vibe as when the artist herself is there. This made me realize how major the young woman’s personality was to her branding. It wasn’t just about the stuff she was selling, which was high-quality and interesting. It was the story behind it. Ruthanne Terrero You may be a luxury travel advisor who launched […]

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