‘La Neta’ is all about the truth
Art Business

‘La Neta’ is all about the truth

From left: Brent Beltran, Chris Zertuche, Soni López-Chávez and Max Bojorquez Photo by Andrea Lopez-Villafaña La Bodega gallery in Barrio Logan is mostly empty with the exception of a table and a few metal chairs. Sitting inside are four individuals who have spent some long nights lately in that same building preparing to embark on a new journey. Logan Heights resident and community activist Brent Beltran welcomes me inside and introduces me to the team. There’s Soni López-Chávez and Chris Zertuche, co-owners of La Bodega , as well as Max Bojorquez, who owns Diztinta Print Shop. Together they make up the editorial board of La Neta 92113 , a monthly magazine that showcases the culture, people and businesses of Barrio Logan and Greater Logan Heights. The inaugural 32-page magazine publishes this week and although it’s no bigger than a junior sized legal pad, its significance in the community looms large for those who created it. Historically, the media coverage of the neighborhood has been on negative issues, such as gang violence, homelessness and pollution . For that reason, Beltran says, they want to highlight different stories. “Being able to spread the positive truth about this community is what we’ve […]

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