Limited editions: Nevada County natives meet up to create business in Santa Barbara
Art Business

Limited editions: Nevada County natives meet up to create business in Santa Barbara

Adam Verhasselt, left, and Will Young work on the design of a T-shirt for their business, VLUX Visual, a clothing brand geared to highlight the artist… Adam Verhasselt, Ryley Peterson, and Will Young began working together a short time ago, to solidify a dream. The trio of Nevada County natives wanted to create a clothing brand that showcased artists with unique styles. The dream started to materialize around a year and a half ago, when Verhasselt formed his business plan. And recently launched VLUX, a brand of clothing directed toward that dream, designed to showcase the artist. Peterson and Young are childhood friends and had known Verhasselt through middle and high school in Nevada County. But as he is two years older, Verhasselt hadn’t really connected with Peterson and Young as teenagers. But after graduating from Nevada Union High School, Peterson and Young headed for college in Santa Barbara, where Young entered into an art competition that just so happened to be held by Verhasselt. "I didn’t know that this was the same Will I had known since I was like, 10," Verhasselt said. "I just thought that it was the coolest art in the competition." They reconnected and […]

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