Marketing Art on Facebook – Should Artists Use Their Personal Profile or Create a Facebook Page?
Art Business

Marketing Art on Facebook – Should Artists Use Their Personal Profile or Create a Facebook Page?

As I’ve been researching and writing about marketing through social media over the last couple of weeks, it appears that there is a strong sense that Facebook is the best social platform for marketing and generating sales. I’ve conversed with artists who are generating a large portion of their income through Facebook sales, and many have commented on their experiences, successes and challenges using Facebook to market their work. A frequent question that has come up is whether artists should share art on Facebook using their personal profile account, or whether it is necessary to set up a Facebook Business Page. Many of you are aware of the difference between the two, but for those who aren’t, let’s briefly explore both options. Put simply, Facebook created two different kinds of accounts in order to allow businesses to interact with regular users on their platform. In the early days of Facebook, business owners would set up a personal account and then begin advertising their businesses by posting through that account. There were several problems with this – the first being that users quickly became annoyed when their newsfeeds became clogged with ads from “friends” who were advertising their businesses. The […]

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