One of Morocco's top tourist destinations has become overrun with tourists and Instagrammers trying to get the perfect photo
Art Business

One of Morocco’s top tourist destinations has become overrun with tourists and Instagrammers trying to get the perfect photo

Tourism in Morocco is booming. The Majorelle Gardens in Marrakech, a landscape garden designed and cultivated by French artist Jacques Majorelle and later bought and restored by designer Yves Saint Laurent, is considered the top tourist destination in all of Morocco. On two recent visits, I found the once peaceful-gardens to be overrun run with tourists and Instagrammers trying to get the perfect photo of themselves in front of Majorelle’s iconic blue buildings and plants. It shows how booming tourism and today’s selfie-culture can ruin a destination’s charm. I hate being a grouch. But sometimes, just sometimes, it’s warranted. Case in point: On a recent trip to Morocco, I decided to visit Majorelle Gardens, a once-peaceful place run roughshod by tourism. Designed over the course of 40 years by French painter Jacques Majorelle and later bought and restored by French designer Yves Saint Laurent, the gardens are considered Marrkech’s premier attraction. About 850,000 people visit the gardens each year , making it the most popular tourist attraction in all of Morocco. A museum dedicated to Saint Laurent opened on the property in 2017 and has already become another major attraction. Not shown: the half-dozen tourists standing next to me […]

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