Sharing the Wealth? A New Art Fair Plans to Split Profits With Dealers When It Launches in New York Next Year
Art Business

Sharing the Wealth? A New Art Fair Plans to Split Profits With Dealers When It Launches in New York Next Year

Future Fair founders Rebeca Laliberte and Rachel Mijares Fick, 2019. Courtesy of Future Fair and Venkata Krishnan Ganesan. Photo: Venky Photography. For many galleries, art fairs present a “damned if you do, damned if you don’t” proposal. The cost to participate has grown increasingly steep, with many charging tens of thousands for a booth, plus expenses for shipping, travel, and insurance. Do more than one fair a year—let alone five or six—and that number balloons quickly. On the other hand, not participating can amount to a significant lost business opportunity. Future Fair , a new New York startup launched by fair veteran Rachel Mijares Fick and art adviser Rebeca Laliberte, poses an answer to this problem: it will cut a share of its profits with all participating galleries. “We have so many types of galleries in our marketplace and yet the fair landscape offers one cookie-cutter model for them all,” Mijares Fick tells artnet News. For her, the idea of Future Fair started percolating around 2015 or 2016; it gained steam last summer when she partnered with Laliberte. “I realized that we need optionality to better serve all the kinds of galleries we have,” Mijares Fick says. “I’ve seen […]

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